When starting a business, everything depends on one another to make the business successful. It means you should have a good product to be able to make a good marketing and a good working force to make the business run smoothly. However, these things doesn’t just go together to make everyone successful in their business.
Plan but leave an open slot for changes
Be prepared. Be flexible. Plan the business model from the location to the way the product will be launched and displayed. Plan the budget you have and the amount you are willing to spend to complete the initial planning process. Get help from experts and juggle your options until you get the best one.
Know your product and your market
Knowing the general product you are marketing is not enough and knowing the location where to set the business is not just what you need. You need to identify your target customers and know where to find them. If they are in a location where the same product is being marketed already, then think of a way to get in to the competition with an advantage.
Regardless of the size of your business, you will need to get professional help to make it successful. Do not just trust your instinct and the knowledge you got from your expensive business school. Get ideas from expert who had experience about setting up a business in the real world. Also, if you will need to hire people, get help from people who can help you and not from people you knew like friends who knew nothing about business.
Setting up a business is not a game. Do not surround yourself with people who only aims to play with you because they know the basic rule of the game. Get people who knew the game inside and out and those who can definitely manage it with or without you.