People think since they would be starting out as a small business, it would be okay if they would start out with little effort as well. But what really made these big companies tick wasn’t sheer luck, effort is what got them there!
What you need to do so that you’ll start your business right is to make yourself known. Tell people about it! Even in the planning stage, advertising yourself and your business would really help when you actually start. Especially to friends, since they will not only help with ideas, they will help spread the word. With this, you already have a market even if you haven’t started yet. You have already cannon balled yourself into business and you may already have potential customers, and you haven’t even opened yet.
Success never comes overnight; neither will it come like wind. So stop waiting and hoping, and start spreading the word!