So, your business needs a website; you’ve looked into how to choose web host and now you need to start thinking about structure and content. Here are a few things to consider when it comes to building your website as it will need a most of, if not all, of these components:
One thing that people often overlook is the navigation on their website. The menus need to be simple, clear and easy to find. On each page, allow the visitor get back to the homepage in one click, or go back to the parent page of whatever they were visiting.
If people have to do too much clicking to get to different parts of your site, they won’t stay around for long.
You’ll need to list what your business offers in terms of services and/or products. This is your chance to shine and really sell your business to potential customers. Make them realise why the things you offer are better than competitors’.
You should make this section easy to find with a nice summary of what you do on your homepage.
Here you can include a longer piece about what your business does, a mission statement, key members of staff and any other information your customers might need to know such as opening times.
Give customers a place to contact you. If you’re a large business, consider putting down the contact details for different departments or staff members. This is also the place you should give directions and address details if you have a physical shop.
If you find that customers are getting in touch for the same reasons, perhaps add an FAQ to your contact page.
A blog is an important part of any website. Not only does it give you the chance to share news with your customers but a website that updates regularly is looked upon favourably by Google.
Whether you’re able to post daily or monthly, or somewhere in between, you should keep on top of that schedule. Readers will know when to come back to your site for more content.
What you write is important. Start to establish your business as an authority in your niche. This will lead to customer loyalty.
The social aspect of your website is also very important. At the very least you should have visible links to you Facebook, Twitter etc.
If you want to get a bit more interaction on your website then perhaps include testimonials/reviews, comments on blog posts or a Twitter feed in one of the sidebars.
Other things to consider
There are a lot of site elements that are down to the type of business you are running. For example, if you sell products an online shop would make your website all the more valuable to visitors. There are various ecommerce platforms that make this very simple, or you could have a shop built into your website by your designers.