Just like all good students, the education sector never stops changing. It’s an area of growth, change and development and if you’re providing services within the industry it can be hard enough to keep pace with it all, let alone making sure everyone knows about what you’ve got to offer. Because the digital marketing world is so able to instantly adapt to change, and put your services in front of the people who need them, it makes sense to utilise the many online tools at your disposal to market and promote your company. But it’s hard to get it right.
Having a website, blog and social media accounts are all important components of any successful education marketing strategy, but it’s not enough to just set them up and expect great things to happen. They have to be actively worked and developed to ensure that they’re performing their function. Here are five reasons why you might need an education marketing agency.
1. Social Outcast. No doubt you’ve got a Twitter and Facebook account for your business, and maybe a Google+ and LinkedIn one too. That’s great. But these platforms don’t passively draw people to your business. They’re active and dynamic, and to make them work for you, you need to be working them. Social media success relies on constant interaction, making relevant and interesting comments to your target audience. It takes serious effort. If you’re not active on social media, or what you do isn’t getting any results, then talk to the professionals.
2. Blog Off. This is related to the above point. An occasional blog post isn’t enough to keep anyone interested. Your blog needs to be updated regularly and with compelling content that is crafted to improve search engine rankings and social shares. It’s a tough job, and getting input from an education marketing company can really improve your content strategy.
3. Lonely Landing Page. You can have the most beautifully crafted website that’s a joy to navigate, but if nobody actually finds it then how will they get to know about your services? Most people don’t go past page one on Google search results when looking for information, and to get in those top 10 results is a constant, and difficult, job. The game is always changing, so without a deep understanding of the rules your website will languish out of sight and out of mind.
4. (Don’t) Read All About It. Newsletters are a tried and tested method for marketing your company services to existing and potential clients. But if you don’t understand how people interact with them in the digital age you’ll find that the response to them will be muted at best. Education marketing agencies know how to maximise click-through and sign ups from newsletters, so if your stats are poor it makes sense to hand things over to the pros.
5. Feedback Fail. To grow and improve everyone needs feedback. Teachers give it to students, and customers give it to businesses. But if you don’t have the time or know how to track online feedback, through mentions on social networks, forums and blogs you could be unaware of potential problems. An education marketing agency will know how to track this information and help you build a quality feedback platform to improve customer interaction.
This post was brought to you by 360 Education a specialist education marketing agency who are dedicated to helping educational institutions with their marketing strategies.