Technology has really changed the marketing industry. For quite a while there was a standard operating procedure; marketing firms had tried-and-true methods they stuck to. The invention and spread of the Internet really changed the way businesses look at marketing. Depending on the size and scope of your business, you may choose to hire an Internet marketing agency rather than depend solely on traditional marketing.
Television and Radio
TV and radio ads have been a standard option for businesses. TV ad space can be very costly, so it is a more feasible option for the larger corporations. For a small business owner, TV ads are usually too expensive, so you might rely on a few radio ads instead. These commercial advertisements are successful, but their cost might mean they’re not the best choice for you.
Print advertising is anything from sending fliers out to your target customers, to placing an ad in the paper or a magazine. Fliers and ads that are sent in the mail are often nicknamed junk mail because they end up in the trash. If you were spending a lot of money on this type of marketing, you might get discouraged that so many people disregard your advertisements. That’s where Internet marketing comes into play. It usually costs less than traditional advertising and is showing better results too.
Nowadays, when you are looking for a new barber or a new Chinese restaurant, where do you turn? You’re probably going right to your smart phone or computer and doing a Google search. The Internet has become the go-to resource for people looking for something; when added with features like local search, the user gets personalized, relevant results lightning fast.
In order for you to get noticed online, you will need to have a few Internet marketing strategies up your sleeve. And unless you are a software programmer, that means enlisting the help of an Internet marketing agency. The most popular and sensible first step is to use Search Engine Optimization (SEO). SEO is a strategy that uses the programming of the search engines to work in your favor. Finding Internet marketers that know how search engines work is important, because they can know what to do to make the search engines take notice of your business. So if you want to really get your business’s name out there, online marketing should be your top priority.