Your Business Card is an Extension of You

When choosing business cards online, there are several things that you should take into consideration. The first thing that you should consider is what you are promoting and how you want to be perceived to the public. Your card is an extension of you, often times it is the thing that people see first in regards to your business, so you will need to make sure that it represents not just your business or organization, but that it also reflects the proper tone and message. For instance, if you are promoting a frozen yogurt shop, you would want to consider choosing a card design that is fun and light hearted. You would not want to choose a design that is formal and full of business formalities, because from a visual standpoint, that design would not match the product that you are selling, further it may send a message to potential patrons that the atmosphere of your establishment may be somewhat sterile, drab, or boring. The family that is looking for a cheap treat for their kids would probably pass your place over because they might conclude that your shop is not kid friendly based on what they see on your card.

There are only so many words that can be placed on a business card so you need to choose your words carefully. Think about the message you want people to remember most about whatever it is that you are promoting. Verbiage selection is very important on your card because besides being one of the most mobile forms of advertisement, your card is also one of the cheapest.  So take your time, play with your message and design before making a final selection, and keep in mind the reality that your future customers will more than likely see your card before they see you. First impressions are lasting impressions, so make yours count.

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