There are various ways to make your target market know your business exist. Advertising and promotions. Trade launches and conventions. And then there’s also email marketing services. A company who specializes in it can help your business grow by letting people know about your company and the products or services you offer. They will send the information directly to the inboxes of people whom they think will be interested in what you can offer and thereby can turn into potential customers.
Marketing is needed especially for new businesses still establishing their presence and name in the industry and their target market. I know because I was part of businesses that were not yet established in the industry and were trying to penetrate and get a bigger chunk of their market, thereby making their brand a household name in the process.
If your business needs to get ahold of more customers, I suggest email marketing as one of the ways you should think of utilizing. It works and will surely work for you! Check it out. Know more about it through icontact.com and you will realize that since more and more people are on the internet, online most of the time, an introduction of your company and products and services in the email is a great way to establish a presence.