This is a Sponsored post written by me on behalf of Diageo. All opinions are 100% mine.
Let me tell you a story, a story that will embark you, readers, to a journey that will take you from the tropical low lands to high above the clouds. This is the story of Zacapa’s sweet success through the years. And here the story goes:
It all began in 1976 in eastern Guatemala where the town of Zacapa celebrated its centenary and gave birth to one of the world’s best tasting rums.
Further west, the terrain is perfectly suited to the cultivation of quality sugar cane. In fact, nowhere in the world could be better suited. For here in the rolling uplands of this green fertile landscape, acidic soils and prolonged periods of golden sunlight are the order of the day. The cane is grown here in volcanic soil, no less. However, unlike most rums which use molasses (a by-product of the sugar making process) as their base, Zacapa uses only the concentrated first press of sugar cane, known as virgin sugar cane honey.
Then here comes the ageing process, which takes place high up in the exquisitely beautiful Quetzaltenango highlands, 2,300 metres above sea level, where the cool mountain air slows the ageing process, creating a unique complexity of flavour. The House Above the Clouds is actually one of the world’s highest ageing facilities, and the process employed here, a unique Sistema Solera, is based on a process originally devised by the Spaniards 500 years ago to age sherry. It involves each drop of Zacapa rum passing through several casks that previously housed American whiskey, Oloroso sherry and Pedro Ximenez wines. So each of these large vessels imparts its own inimitable character that helps give Zacapa its distinctive taste.
With its story of success, it is no wonder why Zacapa has been acknowledged to be the world’s best-tasting rum through the years. It’s the specific combination of Guatemala’s soil, climate and altitude, together with its Master Blender’s unusual degree of control over production and ageing, which enable Zacapa to create different varieties of rum, namely: the premium dark rum, Zacapa premium rum and Zacapa aged rum.
If you want to learn more about Zacapa’s ageing process and open your eyes to the remarkable world of Zacapa, you can visit their website any time or you can join the Zacapa Society. To join, simply register your interest at http://bit.ly/pvKdC9. If you become a member of the Zacapa Society you will not only learn exclusive details about this exceptional brand, but will also have the opportunity to enjoy remarkable gifts and prizes along the way. So what are you waiting for?! Visit the Zacapa website today!